Social media is a crucial element of any marketing strategy. You can use it to create organic content, but also to target your customers further through advertising. Facebook Ads offers a way for businesses to advertise on their platform. However, running a successful ad campaign with Facebook is not simple if you don’t have the marketing expertise needed to optimize your campaign effectively. This is why Nanos was created. In this article, we’ll show you why it is a great Facebook Ads alternative.
Even if you have experience with Facebook Advertising, you will be interested in Nanos unique technology. It has some great features, like the ability to create and run ads on multiple platforms. It is the perfect Facebook Ads alternative, even for those who have experience.
Why should you run your ads with Nanos if you can just run an ad campaign with Facebook Ads?
Here are 6 reasons:
1. Additional algorithms
Let’s start with the machine learning and other optimization algorithms. Facebook has its own algorithm that ranks posts in a specific order. Its goal is to show you what you’ll enjoy the most. The ranking is created based on many different factors. For example, who do you interact with? What kind of content do you usually like, share, or comment on? It’s nothing more than collected data about each user’s behaviour.
Based on factors like these, the algorithm creates a ranking of what is most relevant to you. This also applies to the ads you see on Facebook. Nanos uses this information in addition to its own machine learning models to achieve better results.
2. Interests optimization
How does Nanos use all this data for your ad? It analyses the data and monitors your campaign daily, in real-time, to make any necessary changes.
Facebook Ads works based on interests. That means that when creating your campaign, you choose interests that apply to your target audience.
This is a delicate process. We often see businesses and brands new to digital advertising jump to conclusions about their audience’s interests. Choosing an incorrect interest means your ad will only reach people unlikely to buy your product or service.
Facebook will show your ad based on the chosen interests, regardless of how the campaign is performing. It keeps using the same interests until you change them. This means you must constantly check your campaign and make changes to optimize it.
With Nanos, you have a huge advantage because it picks the best performing interests for you. And more so, it regularly changes the interests that are not working. Like this, Nanos ensures that your campaign works with the correct interests, and your ads are shown to those who are likely to buy. You can also always pick the interests yourself. Amazing, right?
3. Nanos optimizes your ad across many platforms
Advertising on more than one platform ensures that you reach the people who are interested in your product. Google and Facebook have different strengths when it comes to getting new customers and work very differently in terms of ad placement. Facebook doesn’t optimize your ad on Google or any other platforms they don’t own.
This means, to advertise on multiple platforms, you must create your campaign in each one. This can easily become time-consuming and expensive because you need a budget for each individual platform.
With Nanos, you can create a campaign for multiple platforms from one single dashboard. You can select which platforms you want to place your ads on and easily create the ad for all of them. You set one budget that will be used for the campaign across all chosen platforms. Because of features like these, Nanos isn’t just a Facebook Ads alternative, it’s a huge asset when it comes to cross-channel advertising.
And it gets better: We also reshuffle your budget across channels! This means that we spend more of your budget on the channels that are working for you. Nanos is always working to benefit your digital advertising campaign.
Which leads us to the next point:
4. We don’t spend your entire budget
Facebook spends your daily budget in full whether the ad is working well or not. This is not our goal. We consider your daily budget, but if your ad is not performing well, we will reshuffle your budget across the platforms you chose, or across your different ads.
Similar to the interests, we constantly monitor which ads are performing the best and focus on investing your budget on these. You don’t waste a single penny on ads that are not working!
Did your campaign time run out without using your entire budget? We give you the remaining money back.
What more do you want from a Facebook Ads alternative?
5. Ad creation and placement
Nanos also supports you with ad creation. Nanos’ AI advertising technology will suggest your ad’s title and description based on information from your website. Why? It is sometimes difficult, even for a professional marketer, to quickly come up with a likable and visually appealing ad with a catchy headline and description. So let our AI do it for you!
Furthermore, Nanos also supports you with the ad’s destination. If you want to run an ad, you need to have a website or landing page to drive traffic to. If you don’t have those, with Nanos you can create a free landing page using our tool Huubsh. If you don’t have a Facebook Business account, we can also run the ad from our Nanos Facebook Business page for you.
6. Getting the support you need
Ever tried to contact Facebook support? If you haven’t, lucky you. If you have, you know how stressful and ineffective it can be. Here at Nanos, you get the support you need. We even offer you a free consultation!
We are here to guide you through the process of running an ad campaign, and to help keep everything functioning as smoothly as possible. We care about your business’s growth. Our goal is to make online advertising accessible to everyone so that every business can benefit from it.
You see, Nanos is that cherry on top when it comes to digital advertising. This tool makes the process easy, intuitive, and effective. Don’t waste your time and money on unsuccessful campaigns anymore!
Want to know more? Go to www.nanos.ai
