5 Basic Photography Tips For Small Business Owners

If you’re a business owner and you’re new to the world of photography, here are 5 basic tips for you:


Equipment you’ll need to make professional photographs for your business are:

  1. CAMERA — you can use your mobile phone, but if possible, use a DSLR. It’ll give you better quality resolution and focus.


Lighting is important because it can make or break a photo. Too little or too much light are extremes that can ruin the quality of your photo. Also, if you’re using a DSLR it’s good to know:

  1. ISO — Do you have enough light? ISO is a way to brighten your photos. You can turn it down or up, depends on the light around you.

There are two types of lighting:

  1. Natural light — if you have a great source of light use it! Set everything you need near a window or on the balcony. You can use reflectors, they’re great for removing shadows or manipulating them in other ways. Natural light is always the best light for photos. If the weather is cloudy or gray, the photos might be lackluster. You don’t want flat images without colors, unless you’re a master in photo editing.


A shot list for business promotion:

  1. Flat lay — most popular type of Instagram photos; these are overhead shots. This is an excellent way for product shots and branding.


You can create everything you need without being a master at it and without installing software. Here are great options for all non-professionals:

  1. Pixlr — an online photo editor. You can make easy and advanced changes to images. It’s free to use and you can access it on all platforms — PC, tablet or mobile phone.


Always search for new ideas! Look around, find posts that you like and ask yourself what you like about the photos. Inspire yourself to create your own style by incorporating what you like. Just don’t be a copycat! Add your own personal touch to every photo. Instagram and Pinterest are the best platforms for an inspiration.

We hope that at least one of these tips will help you create amazing pictures! If so, share it with us!

Instant Marketing